We turn it into a Social video like this so your customers get an idea how it might look on them.

Take a look - it's under 20 seconds:

You provide us with an image of a new dress or outfit each week - like this for example:

Just imagine:

Independent boutiques already know the power of a preview event.

VIP Me! simply turns that idea into a consistent weekly moment.

Every Thursday:

• Your best customers receive a preview via SMS

• They reserve their favourite pieces

• They visit the boutique to collect

Instead of waiting for weekend footfall, your boutique creates demand earlier in the week.

A Weekly Retail Ritual

How VIP Me! Thursday Preview Works

1️⃣ You Select New Arrivals

Choose 3–6 new pieces that have just arrived in store.

These are the items you most want to showcase.

2️⃣ We Update Your VIP Preview Page

The items are placed on a private VIP preview page.

Only VIP members can view the collection.

3️⃣ Thursday VIP Text Message

Your VIP customers receive a simple message:

"New arrivals just dropped for VIP Thursday. Preview and reserve before anyone else."

4️⃣ Customers Reserve

If they love something, they simply reserve the item by SMS.

No complicated checkout process.

5️⃣ In-Store Collection

Customers visit the boutique to collect their item(s).

This often leads to additional purchases.

You already know your best customers:

• Buy quickly
• Don’t wait for sales
• Trust your boutique

VIP Me! turns them into a weekly sales engine, not a gamble.

80% of Your Sales Come From a Core Few

The Benefits Are Real

• Faster stock turnover
• More full-price sales
• Cash flow earlier in the week
• Clear local differentiation

When your core customers feel special, they buy first.

Exclusive to One Boutique in the Harrogate District

Once the position is taken, the founding opportunity closes.
Exclusivity remains after the pilot ends.

What This Can Mean For Your Boutique

Imagine your boutique builds a VIP list of 100 loyal customers.

Each Thursday:

• 30 - 50 view the preview
• 10–20 reserve items

Example:

15 reservations × £80 average item

Imagine arriving on Friday morning knowing that 12 pieces are already sold.

Over a year that represents £60,000+ in influenced sales activity.

And that doesn’t include the additional purchases customers make when they collect.

Improved Sell-Through Rates

Thursday Preview helps boutiques sell new arrivals faster — often before the weekend even begins.

That leads to:

• stronger sell-through
• more full-price sales
• faster stock turnover

Built Around Your Best Customers

Most boutiques already have a small group of customers who:

✓ Visit frequently
✓ Love new arrivals
✓ Enjoy being “first”

VIP Me! simply gives them a structured way to buy first every week.

No discounting.

No complicated marketing.

Just loyal customers getting early access.

Founding Boutique Partners

VIP Me! Thursday Preview is launching with 10 Founding Boutique Partners.

Each founding boutique receives:

• Permanent town exclusivity
• Early position within the network
• Founding partner recognition as the concept expands

These boutiques will help establish the model before wider rollout across towns in the UK and internationally.

Why Founding Status Matters

As the first boutique in your town running VIP Me! Thursday Preview, you:

• Establish the VIP habit locally
• Build your customer list first
• Position your boutique as the destination for first access to new arrivals
• Strengthen loyalty at full price

Is This Right For Your Boutique?

VIP Me! is designed for boutiques that:

✓ curate distinctive collections
✓ value long-term customer relationships
✓ want structured weekly engagement
✓ prefer exclusivity over price competition

Request Town Availability

VIP Me! is launching with 10 founding boutiques.

If your town is still available, we will confirm exclusivity and send a short onboarding overview.

Check availability for your town below.